What is the future of digital/e-marketing?

With the development of technology and its rapid entry into our world, digital marketing has become so variable that it is almost impossible to imagine what opportunities it will offer us in the future. In recent years, we have seen new technologies in this field, and unprecedented interaction on social media platforms, in addition to A remarkable development of the concept of marketing and its strategies, which gives us a simple overview of the nature of digital marketing in the coming years.

Digital marketing is all marketing methods that are carried out over the Internet, where different companies take advantage of digital channels such as search engines, social networking sites and e-mail to communicate with permanent and potential customers, in addition to that communication through text messages or multimedia, causing a seismic development in the growth of the economy. Globally, especially during the quarantine period that we spent in our homes during the past two years, the digital world has been an integral part of our daily lives, which had a huge impact on the digital marketing landscape.

Therefore, all institutions, companies and entrepreneurs should keep abreast of the latest trends and marketing strategies, specifically in social networking sites. Everyone has smart phones that carry many applications through which various promotional campaigns can be published. About the intended product or service, we have seen that model after the spread of Tiktok videos and the success of Reels videos in the Instagram application and other short videos that people prefer and spend most of their time on.